Joy Von Tiedemann
Brand Identity / Logo Design
Social Media Design
MOD Developments is an award-winning development firm in the GTA, with some of the most remarkable contributions to Toronto’s landscape in their portfolio. ORA was approached by MOD to both reposition their brand and create a new visual identity that would express their vision for the future.
With a broad range of modern developments in their portfolio and a specialty in heritage preservation, the logo was imagined to both celebrate innovation while honouring history. With a modern serif typeface infused with cues from the city’s highly decorative architectural history, the brand immediately stands out in the category.
Utilizing a candid photographic style across all communication touch points both celebrates the individuality of MOD’s team and exemplifies the company’s curated approach to every project.
The online experience of MOD needed to reflect the experience of witnessing their projects in real life. For this connection, ORA conceptualized a visual narrative that is dramatic by nature, designing the website with full-bleed imagery for maximum impact.