Cutie Oils

Brand Identity
Brand Positioning
Logo Design
Packaging Design
Social Media Design

Cutie Oils is a female-founded and community-focused business with products that pamper the cuticles. Fuelled by women but made for all, Cutie Oils approached ORA with the need for a complete design system that would reflect the empowering, friendly, and feminine identity of the brand.

ORA developed an ownable typeface, logo and brand mark that embodies the feeling of self-care, with language that created a harmonious duality between being playfully bold and earnestly gentle. 

The swirl motif, a shape inspired by classic nail art, was created as a core design element to tie various brand touchpoints together. Delicate typography, evocative shapes, and minimal design elements celebrates femininity and reflects the simple wellness found in caring for oneself.